HOW WE WORK
PHASE 1 : BRAND DEFINITION
First of all we take an in-depth look at your brand or company. We explore your core values, history and the ‘story’ you wish to share, such as ‘technical innovation’, or ‘the art of luxury’. Following this we look at your business objectives : your target audiences (age, geography, new/existing) and their behaviour.
PHASE 2 : CULTURAL BRAND STRATEGY
ArtFlow then uses our unique ‘Toolkit’ (see below) to define a bespoke art program or projects to meet your objectives.
Limited Edition Ranges/ Advertisement Campaigns /Product Packaging / Product Launches
VENUE ART COMMISSIONS
Boutiques / Commercial Spaces / Restaurants / Bars / Hotels / Commercial Fairs / Corporate Spaces
Art Prize/Awards / Exhibitions / Museum/Fair Sponsorship / Art Collection / Cultural Partnership / Artist Residencies / Mentorship Programs / Exhibition Spaces / Employee Arts Program / Arts Education / Cultural Foundation
Katie Kennedy Perez, Founder and Director of ArtFlow, will work with your team to define an art related strategy designed to help your company achieve commercial, marketing or patronage objectives. The workshop will explore the key values and mission of your company and define how an art related project can help you achieve your quantifiable targets. Benefit from the knowledge of an expert, with over 15 years experience in the art world and proven success in building art strategies for brands and companies.
ART STRATEGY CONSULTANCY
We develop a bespoke art-related strategy for your company based on your key values, mission and clearly defined objectives. The strategy is developed in close dialogue with your team in order to fully respond to your budget and needs. Our expertise covers a wide-range of approaches, including limited edition products, venue design, events, sponsorship and partnerships.
We work to optimise your budget with intelligent solutions and innovative thinking. Our wide-ranging network in the art world - including museums, foundations, galleries, auction houses and private collectors - provides valuable connections to top-level partners. While our extensive experience working directly with artists brings a unique understanding of their working processes and how to build successful collaborations.
"We combine a passion for truly great art projects with a sincere care for your needs and objectives."
Once a strategy has been developed, choose our team to provide professional project management to execute the strategy to a top level. We work with your team to coordinate all aspects of the project and provide monthly reporting to inform stakeholders of progress. Our team has expert knowledge in art logistics, including international transport, framing, photography, installation, insurance and conservation. We also manage catalogue and print publication, video and photo shoots, content production and events.